Is Your Adwords Campaign “Limited by Budget?”
Is Your Adwords Campaign “Limited by Budget?” One of the first things I notice when I audit PPC accounts are campaigns that are “Limited by Budget.” It’s hard to ignore it when Google is telling you to increase the budget cap because you “may be losing clicks due to a limited budget”. The simple fix […]Read more
3 Tips for eCommerce Companies Competing against Amazon.
Amazon is a force to be reckoned with. As a consumer, I love them. As an internet marketer, I hate them. Deep-rooted hate. Why? Because they are taking more and more market share away from niche, single-store eCommerce sites and are stacking up the reasons why consumers should go nowhere else. There are several rules that Amazon […]Read more
5 Completely Avoidable Mistakes Companies Make When Launching A New Website
I’ve been in digital marketing for over 10 years now, and it’s amazing to me that I still run into these scenarios as frequently as I do. I’ve learned, through experience, to look for all of the triggers for these potential problems and to alert my clients about them. Even then, these easily avoidable mistakes still happen […]Read more
Tweets Are Now Back In Google Search Results
Today Twitter and Google made the official announcement that Tweets are back in Google search results. The initial integration will only be for mobile device search results and desktop integration will occur at a later date. When Do They Appear? It is still not clear how Google decides when to display tweets within results, but from initial […]Read more
Why does your business have a website?
It seems like a ridiculous question. Oddly enough – it’s probably a question that many business owners have never stopped to really think about. “Why?” “What is the actual function and purpose of this thing?” If the answer is something like, “Well – we just need one” or “so people call us,” there is a […]Read more