The Challenge:

Acceptance Insurance approached us to improve their site’s organic strategy and rankings. They were enjoying a steady flow of branded traffic, but were struggling to compete in the highly competitive online space of “car insurance.”

The Solution:

We worked with Acceptance Insurance to analyze and suggest an expanded keyword strategy to target industry keywords and categories – rather than just their brand. Simultaneously, we were able to identify weaknesses in their backlink portfolio that were actually preventing the site from ranking better.

After implementing our on-page strategy – which included the recommendation of building new pages of content to capture new keyword targets – we were able to start our off-page strategy through our link building methodology.

The Results:

We fully implemented our keyword strategy and had finished our build out of new targeted content pages. Combined with our content marketing outreach efforts, the number of site visitors coming from non-branded organic keywords had more than tripled from when we started the campaign – accounting for roughly 50% of all traffic to their site. Also achieved top 10 search engine rankings for “auto insurance” and “car insurance”.


Increase in Total Top 20 Organic Search Results


Increase in
non-branded traffic


Total site traffic generated through organic search