Tweets Are Now Back In Google Search Results

Today Twitter and Google made the official announcement that Tweets are back in Google search results.  The initial integration will only be for mobile device search results and desktop integration will occur at a later date.   When Do They Appear? It is still not clear how Google decides when to display tweets within results, but from initial […]

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Website Design

Why does your business have a website?

It seems like a ridiculous question.  Oddly enough – it’s probably a question that many business owners have never stopped to really think about.  “Why?”  “What is the actual function and purpose of this thing?” If the answer is something like, “Well – we just need one” or “so people call us,” there is a […]

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How Much Money Should I Be Spending Online?

One of the most common questions we are asked when it comes to online marketing and advertising is, “How much money should I spend advertising online?” Unfortunately, that’s not easy to answer that has a quick response. If you’re asking this question, you may need to start by setting up some simple tracking mechanisms and by […]

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Creating your website: Theme vs Custom Development

So, you are launching or re-launching your website and are trying to decide between using a pre-built theme or having someone custom build your site. There are many reasons to do both, but you really need to have answered a few key topics before deciding. What is your budget? For limited budget customers, there is […]

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Preventing Reputation Problems Before They Arise

Even the best companies in the world with the best customer support are will have few disgruntled customers. It doesn’t seem fair that such a small percentage of customers should get so much attention with negative reviews online. Unfortunately, that is the reality of the internet and the online world. It’s not all doom and […]

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SEO Tips to Stand the Test of Time

When it comes to technology, we’ve learned to not settle and to be ever-ready to embrace change.  Technology has brought rapid progression to the ways we communicate and share with those in our circles and across the globe.  Internet marketing and SEO in particular are not exempt from these changes. While search engine optimization had […]

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Internet Marketing: A Front-Line for Healthcare

“Internet Marketing” is a term that usually draws a perched brow from healthcare marketers. Often times we get a confused look and an, “Internet what?” Once the explanation is made and some semblance of an understanding is established there is a moment of realization that almost invariably sets in, precipitating the next question: “So how […]

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Mobile Readiness: What to know before April 21st

By now I’m sure you must have heard the news that all SEOs had been expecting for quite some time. As of April 21st of this year, Google will formally recognize mobile-readiness as a permanent ranking signal by rolling this item into its algorithm. According to Google’s announcement, the change will affect mobile searches in […]

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Using Conversion Rate Optimization To Improve Education

Most people in our field are well aware of the positive impact that conversion rate optimization has produced. Both for businesses and their bottom line, and for consumers getting a better on site experience. There are a lot of fields though that haven’t yet adopted conversion rate optimization to improve how they interact with the […]

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