Fixing Googlebot CSS & JS Access Issues

Did you recently receive an email from Google Search Console that Googlebot cannot access CSS and JS files on your site? Many webmasters (including myself) are reporting that they received the message, causing a flurry of forum posts and messages. While some people seemed panicked at first, this notice doesn’t mean that they can’t see […]

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Actionable Data from Google Search Console

In May this year, Google announced the rebranding of Webmaster Tools to Google Search Console to better reflect the diversity of titles belonging to the users that utilize the platform. Whether you’re a webmaster, a business owner, a marketer, or an SEO specialist like myself, it’s useful to become familiar with Google Search Console and […]

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Navigating Google My Business Support for Duplicate Listings

It’s nasty. No one wants to do it. It’s a pain and a total time suck. Yes, I’m talking about consolidating and updating all the Google Local (Google My Business) accounts that are floating around with either a wrong address or as a completely duplicate listing on a Gmail account that you barely knew existed […]

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Is Your Adwords Campaign “Limited by Budget?”

Is Your Adwords Campaign “Limited by Budget?” One of the first things I notice when I audit PPC accounts are campaigns that are “Limited by Budget.”  It’s hard to ignore it when Google is telling you to increase the budget cap because you “may be losing clicks due to a limited budget”.  The simple fix […]

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3 Tips for eCommerce Companies Competing against Amazon.

Amazon is a force to be reckoned with. As a consumer, I love them. As an internet marketer, I hate them. Deep-rooted hate. Why? Because they are taking more and more market share away from niche, single-store eCommerce sites and are stacking up the reasons why consumers should go nowhere else. There are several rules that Amazon […]

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Tweets Are Now Back In Google Search Results

Today Twitter and Google made the official announcement that Tweets are back in Google search results.  The initial integration will only be for mobile device search results and desktop integration will occur at a later date.   When Do They Appear? It is still not clear how Google decides when to display tweets within results, but from initial […]

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Website Design

Why does your business have a website?

It seems like a ridiculous question.  Oddly enough – it’s probably a question that many business owners have never stopped to really think about.  “Why?”  “What is the actual function and purpose of this thing?” If the answer is something like, “Well – we just need one” or “so people call us,” there is a […]

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How Much Money Should I Be Spending Online?

One of the most common questions we are asked when it comes to online marketing and advertising is, “How much money should I spend advertising online?” Unfortunately, that’s not easy to answer that has a quick response. If you’re asking this question, you may need to start by setting up some simple tracking mechanisms and by […]

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Creating your website: Theme vs Custom Development

So, you are launching or re-launching your website and are trying to decide between using a pre-built theme or having someone custom build your site. There are many reasons to do both, but you really need to have answered a few key topics before deciding. What is your budget? For limited budget customers, there is […]

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